Parfumerie Particulière is the result of a collaboration between two long-time friends, Guillaume and Charles, who want to promote their passion for exceptional products through a “maison de parfum conceptuelle” (“conceptual perfume house”) based on the French heritage of fragrances. Unconstrained by the rules of the past or present, the collection deconstructs the mysticism surrounding perfumery, using clear, black and matte bottles with sleek stoppers to create a distinctly urban style.