In 2011, the Olfactive Studio brand appeared in Paris, in the creation of which more than 5,600 perfume fans participated. The creator, Céline Verler, opened a group on Facebook to try her luck and create a new perfume project based on the collective intuition of the online community. Olfactive Studio is an introduction to modern artistic photography and perfume art, the relationship between the visual image and the sense of smell. Photography, like fragrance, captures a moment in time and can subsequently awaken it in our memory. The expressiveness of the images pushed perfumers to create fragrances that convey similar moods and emotions.