The scent of a place or a particular environment is an essential element of our perception of reality: it affects our mood and can unexpectedly re-emerge after some time.
As every important city in the world, Milan had a very complex past and underwent many changes. It was the stage of many significant historical events, as well as business and artistic activities. From the XVI Century, Milano was dominated by France, Spain, Austria. This explains the many Austrian, French, and – to a lesser extent – Spanish influences in the Milanese cuisine, dialect, architecture etc.
As a consequence, it is not a surprise to find out that a city like Milano can be an inspiration for hundreds different scents, reflecting its multifaceted “personality”. The cosmopolitan rush, and the classical and gothic architecture. The iconic tradition, and the trendy lifestyle. The keen eye on the past, the dreamy glance towards future.
Hundreds scents, in hundreds shades, for hundreds memories.
No memories will come out at the wrong time.