Founded in 2016 from a conversation between three friends, Jijide was born as an artistic perfumery project shaped by dialogue. The brand evolves through a collective and olfactory exchange, where fragrance becomes a universal language — a way to connect cultures and promote inclusion, respect, and integration. Each Jijide creation is a conversation in scent form. The fragrances celebrate the beauty of open, authentic, and conscious dialogue, brought to life through collaborations with emerging artists. Every experience is designed to feel unique, alive, and unfiltered. Rejecting traditional gender boundaries, Jijide does not define its perfumes as "for him" or "for her", but simply as expressions of individuality. Proudly Made in Italy, the brand keeps its entire production within a 50 km radius of Milan, minimizing environmental impact while supporting local craftsmanship.