Founded in 2010 by Argentine artist Julian Bedel in Buenos Aires, FUEGUIA is an ethnobotanical project that combines scientific research and artistic exploration to create perfumes. Inspiration: Argentina; the land is an inexhaustible well of ideas for blending new flavors, and the brand is a tribute to the history, art, music and nature that define South America's vibrant culture. The heart of the brand is in Patagonia, in its unspoiled territories where nature reigns fiercely.