Creating a perfume is an intellectual process born from the desire to express concepts, conceive ideas and evoke states of mind. The goal is to spark emotions and feelings drawn from people’s personal store of memories and experiences. An artistic vision – that is, an idea that obsessively dominates the creator’s mind – together with the knowledge of ingredients and the art of combining them, are crucial to bringing a perfume to life. The act of creation is a process of thinking, of digging deep into feelings to reveal their mechanism, and then imagining architectures apt to arouse them in individuals via a unique balance of fragrant materials.